In-Depth Sportybet Kenya Review – Analysis of the Kenyan Focused Sports Betting Site

Founded in Nigeria in 2009, Sportybet expanded into Kenya in 2014 and has steadily grown its customer base thanks to competitive odds, a smooth platform, and ongoing promos tailored for local users. We also detail how to register an account with Sportybet Kenya and log in to the platform. Let’s begin exploring Sportybet’s offerings for Kenyan punters.

Sportybet Overview

Sportybet operates in Kenya under Sportybet Kenya Limited, a subsidiary of parent company Sporty Group. They obtained a national license from the Betting Control and Licensing Board in 2018 to legally offer online sports betting.


Sportybet is the official betting partner of the Football Kenya Federation and sponsors the FKF Division One League, Kenya’s second tier football competition. These sponsorships expand their brand visibility in Kenya.

How to Register in Sportybet Kenya

Registering an account with Sportybet Kenya only takes a few minutes. Just follow these steps:

  • Visit and click the green “REGISTER” button.
  • Enter your personal details like name, DOB, gender, and contact info.
  • Verify your mobile number and email address.
  • Set a password and security question.
  • Confirm you are 18+ and read the terms and conditions.
  • Make your initial deposit to activate the account.

Once registered, you can claim the welcome offer and start betting on the markets and sports you enjoy. Be sure to bet responsibly and set deposit limits if desired.

Login to Sportybet

To login to your Sportybet Kenya account, simply:

  1. Go to
  2. Click the yellow “Login” button in the top right.
  3. Enter your username or email address and password.
  4. Click the “Login” button to enter your account.

You can also login quickly via the Sportybet mobile apps. Resetting your password is easy via email if you ever forget it.

Sports and Markets

Sportybet Kenya covers all the most popular sports and leagues for African punters including:


  • English Premier League
  • UEFA Champions League
  • Bundesliga
  • La Liga
  • Serie A
  • Ligue 1

Plus various international tournaments like the Africa Cup of Nations and FIFA World Cup.

Local football too:

  1. Kenyan Premier League
  2. FKF Division One League
  3. Football Kenya Federation Cup

Other Sports

  • Basketball – NBA, Euroleague
  • Tennis – Grand Slams, ATP, WTA tours
  • Cricket
  • Boxing & MMA
  • Motorsports – F1, MotoGP
  • Rugby, volleyball, handball and more

Within each sport, you’ll find all the essential betting markets like match winner, handicaps, totals, props, futures bets and so on. Select live matches also offer live streaming so you can watch and bet simultaneously.

The range covers daily matches and competitions that Kenyan punters are most interested in from local to global.

Website and App Experience

Whether accessing Sportybet via their website or mobile apps, the platform provides a smooth user experience.

The design is clean and pages load quickly. Events are conveniently organized by sport or you can search for your preferred competition. The bet slip is intuitive with automatic calculations.

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During live betting, dynamic graphs visualize unfolding match data like attacks, corners, and ball possession percentage to inform wagering. Cash-out is also available on eligible active bets.

The Sportybet apps for iOS and Android match the capabilities of the desktop site with mobile optimization. Easy deposits via M-Pesa and Airtel Money are a major perk of the apps.

Bonuses and Promotions

New customers in Kenya can claim a 100% matched deposit bonus up to KES 5000 when joining Sportybet. This effectively doubles your first deposit amount as bonus betting credit.

Ongoing promos include:

  1. Multibet bonuses – enhanced winnings for placing multiple bets
  2. Cash-out – early settlement option on unsettled wagers
  3. SportyJackpot – potentially win jackpots by predicting match results
  4. Refer a Friend – earn free bets for referrals who register

While wagering requirements apply, Sportybet’s appealing welcome offer and recurring promos add excitement and potential earnings.

Banking Options

Sportybet Kenya integrates trusted local payment methods including:

  • M-Pesa
  • Airtel Money
  • T-Kash
  • Bank wire transfer
  • Debit/credit card

Deposits are nearly instant by mobile money and cards while bank transfers require 1-3 days processing. Conveniently, all withdrawals are processed back to the original deposit method.

M-Pesa and Airtel Money withdrawals are instant. Bank wire and cards take 1-3 business days. There are no fees charged on Sportybet’s end for deposits or withdrawals.

The quick, free payments in KES using preferred local options make Sportybet banking smooth for Kenyan punters.

Mobile Betting

The Sportybet iOS and Android apps provide a full-featured betting experience optimized for mobile use. The apps are free to download right from Sportybet’s website.

You can easily access all betting markets, promotions, account info, and banking options from the dedicated apps. Smooth navigation and quick bet placement make wagering on the go a breeze.

Live betting with dynamic match stats and cash-out functionality are also integrated. The apps excel at mobile sports betting thanks to convenience and responsiveness.

Customer Support

Sportybet Kenya provides responsive customer assistance via:

  1. 24/7 live chat onsite
  2. Active Twitter and Facebook
  3. Email
  4. Phone

Wait times are short across the board. Live chat queries got answers within 3 minutes during testing. The support staff demonstrate sound knowledge of Sportybet’s products and services.

An extensive FAQ database allows self-service for common questions related to account access, deposits, technical issues and more. Support is a strong suit for Sportybet Kenya.

Safety and Security

Sportybet holds a current national license issued by the Betting Control and Licensing Board of Kenya to legally offer online sports betting. They adhere to regulations governing player account security, responsible gambling policies, and strict audit standards.

Customer funds are segregated from company funds in licensed financial institutions for extra protection. Players’ betting patterns are monitored for signs of problem gambling.

With licensing, data encryption, and financial controls, Sportybet provides a legitimate, controlled environment for sports betting.

Pros of Sportybet Kenya

In summary, key advantages of using Sportybet Kenya include:

  • Competitive odds – Consistently strong prices across sports relative to other Kenya sites
  • Localized support – Kenyan banking options, live chat assistance in Swahili
  • Effective promos – Lucrative welcome offer plus ongoing bonus opportunities
  • Advanced live betting – Dynamic match data and cash-out integrated
  • Seamless betting – Smooth desktop and mobile user experience overall
  • Quick payments – Deposits nearly instant, fast withdrawals to original method
  • Reputable history – Established brand operating internationally since 2009

Cons to Consider

A few potential drawbacks to note:

  1. Limited live streaming – Only select matches available to stream.
  2. Fewer niche sports – Does not offer some less popular sports like darts or MMA.
  3. High minimum card deposits – Minimum KES 100 for cards compared to just KES 10 for mobile money.


Our in-depth Sportybet Kenya review finds they provide a genuinely competitive, localized, and smooth betting experience tailored for Kenyan punters. From the banking options to the Swahili support, Sportybet focuses on the Kenyan market.

The competitive pricing, variety of bonuses, and solid in-play betting help explain Sportybet’s continued growth in Kenya since launching locally in 2014. While the site lacks some niche sports and live streaming is limited, Sportybet excels on price, promos, banking, and support.

If you are looking for a trustworthy established brand that offers strong value, Sportybet Kenya checks those boxes. Just remember to bet responsibly and utilize available tools like deposit limits. Ultimately, Sportybet gives Kenyan punters a quality, accessible platform for betting on football, basketball, jackpot games and more.


Does Sportybet accept M-Pesa?

Yes, Sportybet fully integrates M-Pesa allowing easy, instant deposits and fast withdrawals back to M-Pesa.

Yes, Sportybet holds a valid national license from the Betting Control and Licensing Board of Kenya to legally offer sports betting.

How do I reset my Sportybet password?

Use the “Forgot Password” link on the login page to reset your password via email. A link will be sent to confirm new password.

What is Sportybet’s welcome bonus?

New Kenyan customers qualify for a 100% matched bonus up to KES 5000 on first deposit. This doubles the amount to bet with.

Does Sportybet provide customer support via phone?

Yes, Sportybet’s support team can be reached 24/7 via phone by calling the toll-free number +254 713 054 127.

Can I bet in Kenyan shillings?

Yes, Sportybet only supports KES accounts and transactions at this time. Other currencies are not accepted.

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